Affinity clusters
Affinity Cluster Mapping Lab
This lab walks cohort participants through a repeatable workshop for mapping overlapping affinities without overfitting to a single campaign. You will annotate seed audiences, stress-test overlap in layered interest stacks, and export a concise brief your media team can reuse across channels.
- Duration
- 5 weeks · async + 2 live studios
- Format
- Cohort + async modules
- Cohort
- 2026-06-09
- Languages
- EN + KR materials
420,000 KRW
Informational pricing—request a written quote via Contact.
Inclusions
- Seed list hygiene worksheet (KR romanization patterns)
- Overlap matrix template with guardrails for small samples
- Three live teardowns using anonymized retail cohort data
- Office hour block for your own export (15 minutes reviewed)
- Checklist for handing clusters to creative partners
- Quality bar for when to split vs merge clusters
- Peer review rubric for cluster naming consistency
Outcomes you can audit
- A documented cluster map with rationale for each node
- A one-page handoff brief for creative and media
- A short QA list your analyst can run before launch
Minseo Park
Paid media strategist focused on retail cohorts in Korea.
Mentor spotlight
Minseo Park reviews async submissions during this program window. Detailed bios live on the About page.
FAQ
You should be able to export hashed or aggregated lists. We do not collect your customer data on our servers; reviews happen in your workspace.
Reviews
“The overlap matrix template from week two is now our default before any major push. Mentor feedback on my romanization edge cases saved a messy launch.”
“Dense but fair. I wanted one more async video on catalog seasonality—still worth it for the handoff brief format.”