Blog
Long-form memos we share after cohorts—specific, dated, and occasionally opinionated.
2025-11-12
Reading signal drift after a major platform UI change
When default reporting moves, interest tests look broken before audiences are. Here is a calm sequence we use with KR teams.
measurement · platforms · KR
2025-09-03
Attribution notes that survive a leadership review
Short memo patterns that explain uncertainty without sounding evasive—pulled from recent cohort critiques.
reporting · leadership · documentation
2025-08-19
Creative testing grids when passion angles fatigue fast
A compact grid format for lifestyle angles that decay within days, common in KR seasonal pushes.
creative · testing · seasonality
2024-12-02
First-party lists: bilingual collisions worth fixing first
Romanization variants quietly duplicate Korean names in exports. A practical ordering for cleanup before prospecting.
lists · operations · KR
2025-04-30
Cohort desk notes: what slows capstone approvals
Patterns from mentor reviews on the KR targeting practicum capstone—specific, not inspirational.
cohorts · process · documentation