Signal desk
5+
Seasons running KR labs
38
Reusable templates shipped
6
Partner studios on rotation
EN·KR
Workbooks localized where it matters
18h
Median async mentor reply during cohorts
Why teams route briefs through us
We document assumptions, show kill criteria for passion angles, and keep measurement language modest enough for steering committees.
- ▹ Layered interest stacks with explicit fallback rules when auctions spike.
- ▹ First-party list hygiene drills with bilingual collision examples.
- ▹ Capstone rubrics that fail noisy briefs instead of polishing them blindly.
Interest-based targeting
Practicum paths that respect auction noise
- Affinity stacks with documented overlap math.
- Passion angles paired with decay monitoring.
- Community entry scripts with moderator-aware tone.
Average satisfaction from internal feedback: 4.8/5 across the last three KR cohorts (n=54 responses).
The flow we rehearse with squads
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01 — Freeze
Lock the question, list falsifiers, and pick measurement windows.
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02 — Sketch stacks
Draft broad-to-narrow stacks with dependency notes for creative.
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03 — Run micro-tests
Ship small grids, capture drift, and document kill triggers.
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04 — Brief handoff
Package assumptions for leadership without hiding uncertainty.
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05 — Retro
Update playbooks with dated changelog entries your org can audit.
Featured
Programs shipping next
From our cohorts
“Layered Interest Stack Studio forced us to write fallback rules before launch. We stopped panic-broadening every auction spike.”
Short note: Audience Signal Hygiene Workshop caught romanization dupes our ESP missed.
Acquisition Channel Fit Diagnostic was uncomfortable—in a useful way. We paused a channel we kept for vanity metrics.
Download the syllabus pack
PDF overview with module lengths, mentor touchpoints, and explicit not-included items (no creative production, no legal sign-off).
Notes from the blog
View archive →
2025-11-12
Reading signal drift after a major platform UI change
When default reporting moves, interest tests look broken before audiences are. Here is a calm sequence we use with KR teams.
2025-09-03
Attribution notes that survive a leadership review
Short memo patterns that explain uncertainty without sounding evasive—pulled from recent cohort critiques.