Passion points
Passion Point Signal Practicum
Participants translate qualitative passion signals into structured hypotheses, then design a disciplined test grid. The emphasis is on measurement hygiene and honest kill criteria when a passion angle decays quickly.
- Duration
- 4 weeks · cohort studios
- Format
- Cohort studios
- Cohort
- 2026-07-14
- Languages
- EN primary
380,000 KRW
Informational pricing—request a written quote via Contact.
Inclusions
- Signal taxonomy worksheet (entertainment, hobby, civic)
- Creative rotation planner aligned to passion arcs
- KR seasonal calendar overlay for retail and food
- Measurement map that avoids double-counting assisted conversions
- Risk note template for volatile passion spikes
- Mentor async Loom review on one live brief
- Office hour on kill criteria and next-wave pivots
Outcomes you can audit
- A passion-to-hypothesis map with explicit falsifiers
- A two-week test grid with creative variants
- A post-mortem template for rapid iteration
Jiwon Han
Curriculum editor; former agency lead on lifestyle brands.
Mentor spotlight
Jiwon Han reviews async submissions during this program window. Detailed bios live on the About page.
FAQ
You outline angles and references; asset production stays with your team or partners.
Reviews
“Kill criteria section was blunt in a good way. We retired two angles early instead of burning two more weeks.”